Building trust between gender expansive patients and medical providers

NYU Langone Health selected our work to feature in their Innovation Lab ✨ Our ideas will be used to shape future infrastructure and make Langone more gender expansive friendly!

Overview

Client

The FuturePractice Lab within the NYU Langone Health system is a research and development team of clinicians, designers, engineers, and researchers, focused on improving the healthcare experience.

Context

The lab consulted us students to make Langone more friendly to the gender expansive community. We had 5 weeks to research, ideate, prototype, gather feedback, and present our solutions.

Role - Team Lead

  • Prototype internal metrics view

  • Gauge progress and morale

  • Lead meetings with agenda and minutes

  • Delegate tasks and deadlines

  • Establish creative direction

Skills Learned

Problem Statement

How might NYULH improve its patient experience to be more inclusive, supportive and positive for people who are transgender, nonbinary and genderqueer?

Research

We used surveys and interviews to get first hand provider and patient accounts, conducted literature reviews, and explored the existing infrastructure at Langone.

Summary

  • Gender expansive patients distrust medical institutions

    • experience an unequal power dynamic with providers

    • unable to advocate for themselves and share their experiences

  • Patients need sound medical advice from trusted and legitimate sources

  • Providers need organized infrastructure to respond to concerns and educate patients

Existing Infrastructure

Five interviews

We gathered first person experiences by interviewing clinicians, patients, and administrative staff:

Literature Review

Here’s what we found in peer reviewed research, newspaper articles, and journals:

Lastly, I found a clinical guidebook, Lesbian, Gay, Bisexual, and Transgender Healthcare, by Kristen Eckstrand and Jesse M. Ehrenfeld (2016) in the Springer Journal. It contained these incredibly helpful pointers:

  • Identify advocates (internal + external) with contact info

  • Celebrate LGBTQ+ holidays

  • Create an LGBTQ+ club and conduct SafeZone work shops

  • Display queer health materials

  • Include queer people in nondiscrimination policies

Survey Design

We asked questions to gauge the age group, gender identity, experiences with healthcare, and information sources from the gender expansive community. We aimed to keep it short, to encourage people to complete the form. If they were comfortable, we asked for contact information.

Distribution

On our respective social media apps, we linked the survey and posted promo videos to get people in our network to fill out the survey and share their experiences as gender queer people.

Results

  • Patients often distrust or fear certain providers

  • Bias and discrimination impact the quality of care

  • Often get misgendered

Personas

Goals

  1. Promote friendly resources + providers

  2. Provide medically sound advice

  3. Allow patients to share feedback

Solution

Patient-Provider Feedback System

Feedback gathered from patients is reviewed by the Patient Relations Team in a ticketing system implemented with Zendesk, or similar software. Offending physicians are referred to administration. Outstanding providers are highlighted on a dedicated public dashboard, so the gender expansive community can make informed decisions.

Prototypes

We split the prototype amongst ourselves (see caption for attribution). I harmonized everything into one cohesive aesthetic, and created this high fidelity demo:

Patient Survey

  1. Patient sees a QR code on a poster in the hospital. They can scan to access a survey.

 

2. The user can fill out the survey on their mobile phone.

 

3. Alternatively, a patient can access the survey in a followup email at home.

 

4. If a patient prefers a physical form, they can locate a drop off box which prints out a survey with a unique barcode. When a patient fills out the form and places it in the drop off slit, the form is automatically scanned into the Zendesk system.

 

Internal Ticket View

5. Members of the LGBTQ+ Patient Relations Team can see all the surveys in one place

 

6. Here’s a single ticket view. The Patient Relations Team can see the subject and contact information of the patient, along with the physician in question

 

6. Within the single ticket view, the Patient Relations Team can respond to the patient

 

Administration View

7. The administration can view specific complaints about all healthcare providers in the system. Here’s an example of a poorly performing doctor

 

8. Here’s a high performing doctor. They’ve earned a Highly Inclusive badge which will be shared to the community on the public facing dashboard

 

Public Facing Website

To maintain privacy of all physicians at Langone, we decided only to highlight well reviewed physicians, so the gender expansive community can select the best provider for their needs

9. The website will show all the top rated healthcare providers, using ratings collected from patient surveys. This brings the data back to the community

 

10. A patient looking for a provider at Langone can see details of each physician, including Highly Inclusive badges, patient ratings, and testimonials

Promotional Campaign

11. Finally, a speaker series to inform the public and Langone staff can be organized. Resources can be promoted with posters like these, distributed across the health system

Final Demo Video

Here’s the UI demo that I talked through in our presentation:

Gathering Feedback

In our fifth and final week, we iterated over our presentation to ensure that it fit within the allotted 15 minute time slot. We were able to share our solution with the NYU Langone FuturePractice Lab, and we got overwhelmingly positive feedback!

Here’s a screenshot of our Zoom recorded final presentation.

 

Impact

  • Our service design closes the communication loop between patient, provider, hospital system, and the greater gender expansive community

  • Easy to implement using existing Patient Relations Team and Zendesk services

  • Physical posters and brochures would publicize Langone’s gender inclusivity

  • The panel loved my walkthrough video. They said that it made the solution feel real and actually feasible.

 

Challenges

  1. difficult to identify a stakeholder to design for since the prompt was so open ended

    • Researching both patients and providers allowed us to realize that both ends could use a communication solution.

  2. Making sure my team was focused and motivated was always top of mind. I

    • made sure to send encouraging messages in our group chat, individually reach out to people to see their progress and morale, and ask them how I was doing as the leader.

Future Improvements

Given more time, I’d like to flesh out more of the analog and social media campaign material to promote Langone’s gender inclusivity efforts:

  • TikTok and Instagram content

  • Information brochures placed in all waiting rooms

  • Posters in hallways

I’d also invest more time into the final information visualization dashboard. I’d include more metrics about the physicians, allow patients to directly add feedback to the individual physician webpage instead of going through the surveys, and establish a way to vet comments to make sure they’re respectful and pertinent.

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